Privacy Policy

Last updated: March 14, 2026

Cole's Aquatics ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website.

Information We Collect

Personal Information

When you make a purchase or create an account, we collect:

  • Name and contact information (email, phone, address)
  • Payment information (processed securely by Stripe)
  • Order history and preferences
  • Account credentials

Automatically Collected Information

When you browse our site, we may collect:

  • IP address (anonymized/hashed for privacy)
  • Browser type and device information
  • Pages visited and time spent
  • Referring website
  • Geographic location (country/region level)

How We Use Your Information

  • Order Fulfillment: Process and ship your orders
  • Customer Support: Respond to inquiries and resolve issues
  • Communication: Send order updates, shipping notifications, and (with consent) marketing emails
  • Site Improvement: Analyze usage to enhance your experience
  • Fraud Prevention: Protect against fraudulent transactions

Cookies

We use cookies to:

  • Essential: Enable cart functionality, user login, and security (required)
  • Analytics: Understand how visitors use our site (optional)
  • Preferences: Remember your settings (optional)

You can manage cookie preferences through our cookie consent banner or your browser settings.

Information Sharing

We share your information only with:

  • Payment Processors: Stripe (for secure payment processing)
  • Shipping Carriers: USPS, UPS (for order delivery)
  • Email Services: For transactional and marketing communications

We never sell your personal information to third parties.

Your Rights

You have the right to:

  • Access: Request a copy of your personal data
  • Correct: Update inaccurate information
  • Delete: Request deletion of your account and data
  • Opt-Out: Unsubscribe from marketing communications
  • Portability: Receive your data in a portable format

To exercise these rights, email us at privacy@colesaquatics.com.

Data Retention

  • Order Data: 7 years (for tax and legal purposes)
  • Account Data: Until you request deletion
  • Analytics Data: 26 months (anonymized)

Security

We protect your information using:

  • SSL/TLS encryption for all data transmission
  • PCI-compliant payment processing (via Stripe)
  • Regular security updates and monitoring
  • Limited access to personal data

Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or sending an email.

Contact Us

If you have questions about this Privacy Policy, contact us at:

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